Our short film Remember was proudly chosen to be showcased at the prestigious Cannes Film Festival on May 20th alongside the 360 VR video, Songlines, produced by our sister company The Pulse XP. Our films were shown as part of a special session named Australian Immersion which was presented by the Byron Bay Film Festival and festival director J’aimee Skippon-Volke. The session was curated to show the high quality and diverse work Australian VR filmmakers are producing, so we are very flattered and excited to be selected for inclusion.
The Cannes Film Festival is now in its 70th year but has only just begun showcasing VR films. Last year’s NEXT selection explored innovation in filmmaking, screening short films and presentations in a pavilion dedicated exclusively to VR, setting the wheels in motion to open up discussion and exploration of the new medium. The week-long program featured a wide selection of cinematic VR, a few room-scale installations and game demos based on Hollywood franchises.
This year, Cannes took it a step further and included a VR film in their official line up. Critically acclaimed director Alejandro Gonzalez Inarritu debuted his project Carne Y Arena, an installation and interactive VR experience which forces the viewer to deal with the confronting nature of immigration. Thierry Fremaux, the festival director noted that “virtual reality is already an art… the way Lumiere brothers impressed us back then, it’s the same way with VR now.”
We certainly agree.
Cannes Film Festival is one of the most prestigious festivals for film makers and lovers alike, and it’s excellent to see it embrace virtual reality in earnest. It’s even more rewarding to announce that our work is being shown in this great festival.